January 2012/NutraSolutions-- Algatechnologies, Israel, a manufacturer of natural astaxanthin, has collaborated with Novel Creation, Israel, to develop Maximum Red Alga, a unique liquid dietary supplement of natural astaxanthin using AstaPure™ 10% astaxanthin oleoresin as its main active ingredient. Maximum Red Alga liquid supplement is produced and marketed by Novel Creation and will be launched in the U.S. and Europe in 2012. This innovative product was developed utilizing advanced technology that enables oil-soluble ingredients such as natural astaxanthin to be easily incorporated into water-based formulations, while keeping their natural properties and delivering their health benefits more effectively, according to the companies. Astaxanthin is a natural red pigment and the most important natural carotenoid found in nature. It is an extremely potent antioxidant and is recognized to be as great as 500 times more effective than vitamin E and more powerful than beta-carotene. Astaxanthin was found to be beneficial in several areas, including preventing disorders related to sports activities and maintaining cardiovascular and skin health. Algatechnologies Ltd., www.alga