International Dehydrated Foods, Inc. (IDF) has updated its brand identity to align with its wellness-focused ingredient offerings, including its growing line of Concentrated Protein Chicken Powders. “In the past few years, we’ve invested in expanding our top-notch R&D team and focusing our resources on making the goodness of chicken more accessible through the convenience of ingredients like our ARC Concentrated Protein Chicken Powders,” says IDF Marketing Communications Manager Erin Danastasio.

Established as a manufacturer of high-quality chicken broth, fat, and meat powder ingredients, in recent years, IDF has addressed the health and wellness segment with its ARC 70 Concentrated Protein Chicken Powder ingredient. IDF also plans to expand its ARC line in 2015 to include Concentrated Protein Chicken Powders with 85% and 90% protein (ARC 85 and ARC 90, respectively).

– International Dehydrated Foods, www.idf.com