Traditional coffee is the most common coffee type, with over one-half of consumers drinking it yesterday (55%), followed by espresso-based coffee (12%), instant traditional coffee (9%), iced/frozen blended coffee (6%) and decaffeinated coffee (5%).
In total, one-third of Canadians consumed an espresso-based beverage past-week (32%). The more popular espresso-based beverages are cappuccinos and lattes where 16% and 14% of consumers had them past-week. Specialty coffee beverages and iced/frozen coffee are strongest among ages 18-34. Those aged 18-24 are less likely to drink coffee yesterday. In addition, those 18-24 year olds who do drink coffee tend to drink fewer cups.
Overall, roughly three-quarters of consumers who drank coffee past-day consumed it in-home (78%), while 37% consumed coffee out-of-home.
The drip coffee brewing format is dominant (53% of past-day coffee users drank a coffee prepared using a drip coffee maker), but single-cup machines are now in a strong second place (25% of past-day coffee users drank a coffee prepared using a single-cup machine). Single-cup brewer ownership is markedly higher in Canada than in the U.S. (20% vs. 12%).
"One of the features of the out of home Canadian coffee market is accessibility through the high number of outlets per capita," says Sandy McAlpine, CAC president. "In fact, coffee is second only to Italy in terms of menu importance for away from home coffee consumption. Further, the single cup phenomenon has dramatically changed the grocery store shelf and the at home coffee drinking experience for many Canadians."
