October 6/Lisle, Ill. -- Armour, part of the John Morrell Food Group, a subsidiary of Smithfield Foods, has launched Armour BreakfastMakers, a line of refrigerated breakfast items. Armour BreakfastMakers come in six varieties and are portable.

"Breakfast just got easier," said Chuck Gitkin, vice president marketing, innovation and R&D for the John Morrell Food Group. "We understand the hustle and bustle that families face when getting prepared for the day ahead. BreakfastMakers are a terrific way for busy moms and dads to ensure their families start their morning off right. They are portable and convenient, making anywhere a fit-for-breakfast place. Whether it's your house, a bus, little league game or playground, Armour BreakfastMakers can be enjoyed anywhere by families on the go."

Armour BreakfastMakers varieties include Cinnamon Roll, Ham Breakfast Croissant Sandwich, Mini Pancakes, French Toast Sticks, Bagel with Cream Cheese and Sausage Breakfast Wraps. All six types are ready to eat straight from the package and weigh no more than three ounces, helping simplify the most hectic time of day. Families can now take a ready-made breakfast anywhere their busy schedules lead them.

"Armour is very excited to introduce BreakfastMakers," said Shivika Jamison, brand manager, Armour. "Our enthusiasm has certainly carried over into our marketing and public relations efforts. We currently have several special offers and promotions that utilize traditional media, as well as social media outlets. Over the next few months, we'll have even more to share with our consumers. We're looking forward to letting everyone know how they can make breakfast time simpler."

Armour BreakfastMakers can be found in the refrigerated section of grocery stores across the country.