September 12/Emeryville, Calif. -- CLIF SHOT has added a new line of performance drinks: CLIF SHOT Electrolyte Hydration Drink Mix and CLIF SHOT Protein Recovery Drink Mix. The introduction of these new products expands the CLIF SHOT portfolio to provide athletes options for hydration during activity and fast-absorbing protein to aid in post-activity recovery. In combination with CLIF SHOT BLOKS and CLIF SHOT Energy Gel, the CLIF SHOT Portfolio now effectively covers athletes’ needs before, during and after activity.
CLIF SHOT Electrolyte Hydration Drink Mix is made with 90% organic ingredients and is crafted with sodium and other electrolytes, and a multiple source carbohydrate solution to aid in fluid transport, absorption and retention. The 4% multiple source carbohydrate solution helps optimize gastric emptying while maintaining carbohydrates’ positive effects on rehydration. The low percentage carbohydrate solution makes CLIF SHOT Electrolyte Hydration Drink Mix less sweet and lighter tasting than other sports drinks. Team CLIF Bar athletes have remarked that fewer carbohydrates and less sugar allow them to drink continuously during long athletic outings.
CLIF SHOT Protein Recovery Drink Mix is made with 70% organic ingredients and is formulated with streamlined ingredients to help the body recover immediately after activity and prepare for the next workout. Each serving contains 10g of whey and casein to help maximize the body’s muscle-building potential and prevent muscle breakdown. The organic glucose in CLIF SHOT Protein Recovery Drink Mix works to help restore muscle glycogen while the sodium replenishes what is lost during activity.
“All ingredients in CLIF SHOT products serve a purpose, so athletes can feel confident that what they’re eating and drinking will help them perform,” said Chris Randall, CLIF SHOT brand manager. “Made by athletes and foodies, CLIF SHOT Electrolyte Hydration Drink Mix and CLIF SHOT Protein Recovery Drink Mix deliver the nutrition athletes need so they can stay out longer and recover faster.”
CLIF SHOT Electrolyte Hydration Drink Mix is available in two flavors: Lemon Lime-Ade & Cranberry Razz. It is available in single-serve stick packs for portability (SRP $1.99) and stand-up pouches for home use (SRP $19.99). CLIF SHOT Protein Recovery Drink Mix is available in two delicious and rewarding flavors: Orange Mango and Chocolate. It is available in single-serve packets (SRP $3.29) and stand-up pouches (SRP $24.99). Both performance drink mixes are available in sports retail stores nationwide.