The menu labeling law would include all restaurant chains with over 20 locations, coffee-chains, grocery stores, supermarkets, bakeries, convenience stores, and vending machines. This law would not include establishments where food is not the priority commodity, such as movie theaters, bowling alleys, and airplanes. Due to this fact, supermarkets and grocery stores have pushed the administration to exclude them from the law, stating that their primary business is not to sell cooked foods, and that the cooked food section exists secondary to the products in the store. Supermarkets and groceries have also stated that the law would cost them one billion to enforce the calorie menus in over 1,000 locations, a number that others say is exaggerated.
"There are very, very strong opinions and powerful voices both on the consumer and public health side and on the industry side, and we have worked very hard to sort of figure out what really makes sense and also what is implementable," Margaret Hamburg, FDA Commissioner told The Associated Press. "The supermarket industry is positioning itself as a place to buy prepared items so you don't have to go out to eat or cook."