January 8/Bethesda, Md. -- Honest Tea, a business unit of the Coca-Cola Co., is introducing Honest Fizz, a carbonated soda available beginning in February. The line will launch initially in Whole Foods Markets nationwide prior to nationwide distribution to natural food and specialty retailers in March.
Honest Fizz will be available in 12oz. cans and features four flavors: Orange Pop, Root Beer, Professor Fizz ("cherry") and Lemon Limey ("lemon lime"). The root beer variety is organic while the other three flavors will be marketed as “naturally sweetened” with stevia and erythritol among the two sweeteners found in the line. All of the products have zero calories, according to the company.