Naturex has expanded its NAT color natural color additives line with VegeBrite, a new palette of vibrant shades. Officials say this groundbreaking new sub-line complements Naturex’s natural color additives, now named E-Colors. New VegeBrite includes a wide choice of shades made from fruit and vegetable concentrates. These ingredients are obtained without extraction or isolation, the company says. They perform well in a wide range of applications, providing preservative-free colors, thanks to an aseptic packaging line. Extracted and isolated from natural raw materials, E-Color is Naturex’s complete range of color additives that achieve exact color targets. Naturex, www.naturex.com