The website has been designed “to be easier to use and navigate and focuses on the different natural and organic food products and services offered by each of the company's operating groups to its customers and other stakeholders. . . it targets to provide visitors with a comprehensive understanding of SunOpta, its goals and accomplishments and the role that it plays in ‘bringing well-being to life.’"

Each of the company's operating groups has its own site within www.sunopta.com, and there is also an investor relations website and a corporate social Responsibility website.

"I am very proud of the upgade to our website and the entire team who have worked so hard to develop it over the past year," commented Steve Bromley, president and CEO of SunOpta Inc. "I am confident that our stakeholders will find it informative, and that it will allow visitors to better understand our company and how we contribute to the natural and organic foods sector."

From the December 12, 2011, Prepared Foods' Daily News.