The Gift of Unrefined Cane Sweetener

The Republic of Tea has launched Unrefined Cane Sweetener, which is a natural product extension from tea, as the sweetener is marketed as an ideal accompaniment to the brand’s tea products. However, this sweetener is unique for its packaging and presentation. Contained in a special raffia woven bag with a wax seal, the product has a rustic and authentic feel, emphasizing the unrefined quality of the product. The Republic of Tea positions its Unrefined Cane Sweetener as ideal for gift-giving, although with a price of $15.99, it is among the most expensive on the market. Overall, this product stands out, due to its rustic packaging and for positioning a sweetener as a gift pack.

Information in this column is from the Global New Products Database, the premier source of global product intelligence, published by Mintel International Group; 351 W. Hubbard, 8th Floor; Chicago, IL 60610; call: 312-932-0600; fax: 312-932-0474; or e-mail atillman@mintel.com.pf

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