Ajinomoto, Kellogg Working Together

Ajinomoto, Kellogg Working Together

July 15/Tokyo/Asia Pulse -- Japan's Ajinomoto Co. has teamed up with leading U.S. cereal maker Kellogg Co. to develop health food products, including a low-calorie cereal containing a chili pepper substance that burns fat.

The firms plan to commercialize the products in two to three years.

In addition to weight management, their R&D cooperation will also cover sodium and sugar reduction.

Ajinomoto's laboratory in the city of Kawasaki and Kellogg's research center in the state of Michigan will periodically share their research results . The jointly developed products are expected to be sold in the European and U.S. markets, where obesity has drawn increasing attention recently.

From the July 16, 2010, Prepared Foods' Daily News
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