Hitting the Shelves: Cherre Darling -- January 2010

Though the recession likely has consumers avoiding most premium product launches, manufacturers continue to introduce items with a pristine feel. Old Orchard Brands has joined the trend with its introduction of Very Cherre. Unlike the majority of Old Orchard’s juices in a family-sized container marketed to the masses, the new juice appeals to those seeking a refined juice drink with exceptional taste.

Very Cherre is a line of premium tart cherry juices that are all-natural and free from preservatives and added sugar. The juice comes in four varieties: Pure Tart Cherry, Tart Cherry Pomegranate, Tart Cherry Cranberry and Tart Cherry Blueberry. The beverage retails in a stylish glass bottle, which speaks to its overall allure and serves to retain Very Cherre’s freshness.

Information in this column is from the Global New Products Database, the premier source of global product intelligence, published by Mintel International Group; 351 W. Hubbard, 8th Floor; Chicago, IL 60610; call: 312-932-0600; fax: 312-932-0474; or e-mail mhollihan@mintel.com. pf

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