February 11/Food Service Director -- Susan Rolnick and Mark Sherburne have joined Vitasoy USA as marketing and sales director, respectively.

Rolnick was the director of marketing for ConAgra's Lightlife division. A graduate of Rutgers University, she also holds an MBA from the University of Massachusetts.

Sherburne was general manager of the Fresh Produce Initiative at Ocean Spray. He also has held regional and national positions at Nestle USA, Ken's Foods and POM Wonderful.  

From the February 15, 2010, Prepared Foods E-dition