TCHO wants to transform chocolate and how consumers experience eating it. The company conducted a study where consumers rated the chocolate on taste, consistency, smell and flavor variety.

Eating chocolate, like drinking fine wine, is different for everyone. TCHO wants to transform chocolate and how consumers experience eating it. The company conducted a study where consumers rated the chocolate on taste, consistency, smell and flavor variety. Batches were formulated based on the critiques, and, as a result, formulations were changed as often as every 36 hours. The 1.0 Chocolatey Dark Chocolate contains 70% cacao, made from selected beans from Ghana. The flavor is described as a rich, intensely fudge-like flavor, with hints of roasted malt and caramel. The pack features a Flavor Wheel, which represents the kaleidoscope of natural flavors inherent in the cacao bean. People can use the wheel to guide themselves to the next chocolate they will like.

Information in this column is from the Global New Products Database, the premier source of global product intelligence, published by Mintel International Group; 351 W. Hubbard, 8th Floor; Chicago, IL 60610; call: 312-932-0600; fax: 312-932-0474; or e-mail mhollihan@mintel.com.