January 14/Food Business Week -- Campbell Soup Company announced the appointment of Maureen Linder as vice president of Global Advertising and Design. She will be based at Campbell's headquarters in Camden and will report to Carl Johnson, senior vice president and chief strategy officer, and Sean Connolly, president of Campbell USA. Linder will provide support to all of Campbell s business units. The appointment is effective immediately.
Most recently, Linder was vice president, Brand Strategy and Marketing Services for Pepperidge Farm, a subsidiary of Campbell.
In her new role, Linder will oversee Campbell's global advertising and design, including creative development, design, digital media, and media planning and buying. She will work closely with Campbell's key business leaders and outside partners to advance the company's advertising excellence. Linder is responsible for managing Campbell's relationship with key marketing partners, including ad agencies BBDO and Young & Rubicam and its media buying agency Mediaedge:cia.
Johnson said, "Maureen is extremely well qualified to lead these important functions. Throughout her career, she has demonstrated excellent leadership skills and has a track record of innovation and achievement. I am confident that Maureen will contribute to the strong work we already have underway."
Since joining Campbell in 1997, Linder has held a variety of marketing roles with increasing responsibility, including vice president, Marketing for the Pepperidge Farm bakery and adult snacks business.
Earlier in her career, Linder held marketing, brand management and sales roles at leading consumer brand companies, including Barilla America, The Quaker Oats Company and Bristol-Myers Squibb.
Linder earned her B.A. degree in communications from Purdue University and her M.B.A. from the Kellogg Graduate School of Management at Northwestern University. Linder serves on the Board of Trustees of the Campbell Soup Foundation, Campbell's philanthropic arm.
From the January 19, 2009, Prepared Foods E-dition
