According
to Packaged Facts, a division of MarketResearch.com, virtually every top
marketer introduced health-conscious bread in 2005. Although the majority of
new product development focused on whole grains, healthful and artisan breads,
new blended flavors are now popular with consumers.
Puratos has developed Sapore, a line of natural biofermented flavors that
capitalizes on this trend. Sapore provides bakery and snack manufacturers with
the ability to differentiate their whole grain and artisan product offerings
without sacrificing manufacturing convenience. The Sapore line of all-natural
flavors helps food developers create recipes that stand out from their
competition with their unique flavor profiles. The clean label flavor solutions
have no chemical additives and can be listed on labels as “natural flavor.”
Moreover, the line offers convenience, because the ingredients are available in
ready-to-use liquid and powder forms easily added to any baking process. This
enables the processor to spend minutes rather than hours to achieve a superior
bakery product with a unique and delicious flavor.
According to Don Montuori, publisher of Packaged Facts, “Now that low-carb is
out, good carbs are hot, and ‘functional’ breads with added nutritional
benefits are becoming hot sellers. Messaging, such as ‘no trans fat,’ ‘organic’
and ‘whole grain,’ as well as the introduction of high-end artisan breads and
blended flavors, are hitting home runs with consumers looking to feed their
carb cravings with fare that is more upscale and nutritionally sound than
everyday white bread.”
The Puratos Sapore line claims to be able to produce delicious signature bread,
whether it is an original recipe for crunchy pretzels, a pizza crust or an
artisan bread. The ingredient range includes sourdough, sponge and dough, rye
and wheat flavors. They have starter cultures and yeast extracts, active and
non-active flavors. They also have mild, strong and sour flavors.
With 150 applied researchers and 250 field technicians, Puratos will use its
sensory panel capabilities and its R&D center to develop foods and flavors.
Customers include bakers, foodservice institutions, fast food restaurants and
other users of fresh or frozen dough, whether they are big or small.
For more information:
Puratos Corporation USA, Christophe Dewilde •
856-428-4300, ext. 2014
cdewilde@puratos.com•www.puratos.us
Healthy Bread Flavors - April 2007
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