A three-year research project seeks to understand the processing of aroma by the human sensory system. A joint undertaking between Mastertaste, a leader in flavor and fragrance manufacturing, and the Monell Chemical Senses Center, the study will focus on sensory adaptation, the process by which our brains stop registering scents after a few moments of exposure. Understanding this process may lead to developments in flavor and fragrance manufacture that will allow for longer-lasting scent and flavor perception in food and perfume, as well as a better understanding of the way our perceptions work. Mastertaste, www.mastertaste.com

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