Be, pronounced “b to the e,” will be packaged in a 10oz., slim-line can similar to those used with energy beverages. Containing 6.6% alcohol by volume (stronger than most beers), Anheuser-Busch's Be also will boast 54mg of caffeine and promises a flavor both lightly “sweet and tart.”
Rounding out the energetic brews, United Brands (Los Angeles) is launching 3Sum, mingling a trio of elements--triple-filtered malt, fresh flavors (four varieties: mixed berry, apple, pink watermelon, and tropical) and a “brewing bonus.” The bonus, as it turns out, is caffeine, ginseng and taurine.