How will Wegovy and other weight-loss drugs impact food choices? How are consumers responding to ultra-processed foods and novel proteins?

Rabobank’s Nicholas Fereday, Executive Director, Food & Consumer Trends, has been a food and agriculture industry observer and thought leader for more than two decades. Engaging a C-suite audience, he’s penned noteworthy columns, such as “Dude, Where’s My Consumer? Remaining Relevant to Today’s Consumer” and “The Cereal Killers: Five Trends Revolutionizing the American Breakfast.” Fresh off NatExpo 2024, Fereday shares insights on consumer behavior and on how processors—large and small—can address product, ingredient and technology trends