Mars Wrigley Expands Portfolio
The company introduced several line extensions to its well-known brands
Mars Wrigley unveiled several new insight-backed offerings that deliver on shoppers' evolving requests for a wider variety of products. The new range of innovations includes:
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- M&M'S® Peanut Butter Mega – As the latest, biggest innovation from M&M'S, M&M'S Peanut Butter Mega delivers a rich, peanut-buttery taste in a crunchy candy shell in every mega bite.
- M&M'S Peanut Butter Minis – The newest addition to the Minis family—M&M'S Minis Peanut Butter Milk Chocolate Candy brings the taste of M&M'S Peanut Butter in a new fun size.
- SKITTLES® Littles – SKITTLES Littles contain the iconic five fruity flavors of SKITTLES Originals, but now in a smaller, more poppable form that makes it even easier to enjoy on-the-go.
- HUBBA BUBBA® Mini Gum – A brand new addition to the HUBBA BUBBA line-up, this innovation stays true to the brand's bubble-blowing core while giving consumers a fun, new candy-like taste to enjoy through a mix of fan-favorite SKITTLES Original flavors.
- STARBURST® Gummies – STARBURST Gummies deliver the classic chewy STARBURST flavors of strawberry, cherry, orange, and lemon, but in a gummy form and made with real fruit juice.
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William Roberts is responsible for the consumer trends section in Prepared Foods, as well as the website news updates and e-newsletter. He served as the Senior Copy Editor at Elevator World. He holds a B.A. in English and a B.S. in Political Science from the University of Mobile.
