All Friends answers rising demand for better for you beverage options, especially among Millennials and Gen Z who control the largest share of dollars in the QSR and fast casual space.

In addition to containing 10 live and active probiotic cultures plus heart-healthy beta-glucans, the new product line features a variety of functional mushrooms and adaptogens, and will be offered in three unique flavor combinations.

Each 1.6oz CHICKEN STICK contains 20g of protein, zero sugar, 175mg of choline and more than 35 additional naturally occurring nutrients that support whole body health.

The new blends are synergistically crafted with a wide variety of phytochemicals and micronutrients.

“New consumers are coming to the performance drink market as this category continues to grow beyond the sports market into the mainstream and an increasing number of Americans are making fitness and nutrition a priority,” noted Bill Meissner, Splash Beverage president and chief marketing officer.

"Health-conscious individuals generally choose to supplement with vitamins and minerals each day for various reasons, either they have a known deficiency, they have nutritional gaps in their diet, or they like having that extra insurance for their health and wellness goals," said Bryon McLendon, Nutrishop founder and CEO.

Launching in the first quarter of 2022, Jones Nootropics will initially be available in two flavors: Tyson’s Punch and Tiger’s Blood. Both feature fruity, crisp, and flavor-forward taste profiles that are complements to the functional nootropic experience.

Reformulated with an essential, proprietary blend of prebiotics, trace minerals, plant fibers and organic ingredients, VINA is crafted to directly benefit the brain-gut connection.

Monterey Mushrooms will soon launch organic full spectrum and Mycelium Plus mushroom powders for use as ingredients by food and supplement manufacturers. This nutraceutical product line is an extension of Monterey Mushrooms’ all-natural Just Mushrooms® Vitamin D2 powder line, which it’s produced for more than 10 years.