Laird Superfood, creator of assorted plant-based superfood products, announced the expansion of its product line with the launch of Boost Coffee - a coffee with Vitamin D. Beginning with Laird Superfood's medium roast coffee beans, functional extracts from Red Reishi and Maitake Mushrooms, Vitamin D from Agaricus Mushrooms, and Olive Leaf were added in to create the new Boost Coffee blend.

natural bliss introduced two plant-based creamers with functional benefits: Vanilla Flavored Creamer with Prebiotic Fiber and Sweet Almond Flavored Creamer with Protein & MCT Oil.  

Ocean Spray Cranberries, Inc., the agricultural cooperative owned by more than 700 farmer families, announced the launch of the B1U™ brand, a new beverage line featuring on-trend functional benefits, simple ingredients, easy-to-understand nutrition, and recyclable packaging.

In 2020, the world as we knew it was turned upside down. Coronavirus changed the way consumers shop, socialize, entertain and more which is why it will be the biggest driver of food and beverage trends in 2021.

Ginger Colada is a bubbly and effervescent beverage featuring a sweet blend of coconut and pineapple flavors complemented with a kick of ginger.

Splenda® Brand, a sweetener brand, announced that its line of Splenda® Diabetes Care Shakes is now available at Walgreens stores nationwide. The expansion comes on the heels of a successful regional launch in June 2020.

Uncle Matt's Organic® launched Ultimate Immune Orange Juice Beverage, an immune support powerhouse made with organic orange juice, elderberry, 300% of your daily dose of Vitamin C, 50% Vitamin D and 25% Zinc for immune and wellness support.

Water beverages are flooding the market in a tsunami of new launches, and most are overflowing with better-for-you ingredients, such as vitamins and minerals, botanicals and nutraceuticals, plant proteins, and fibers.

According to the company, Hydralyte is scientifically formulated with the right ratio of glucose and electrolytes to hydrate more effectively than sports drinks or coconut water with far less sugar. Hydralyte Plus Immune System Boost has 75% less sugar and 4x the electrolytes of a sports drink.

Premier Protein launched a unique-to-category flavor, Cinnamon Roll. With 30g of protein, 160 calories, 1g of sugar and 24 vitamins and minerals, Cinnamon Roll is a for protein lovers to indulge this fall season, while staying on track with health and wellness goals.