In addition to containing 10 live and active probiotic cultures plus heart-healthy beta-glucans, the new product line features a variety of functional mushrooms and adaptogens, and will be offered in three unique flavor combinations.

“New consumers are coming to the performance drink market as this category continues to grow beyond the sports market into the mainstream and an increasing number of Americans are making fitness and nutrition a priority,” noted Bill Meissner, Splash Beverage president and chief marketing officer.

Launching in the first quarter of 2022, Jones Nootropics will initially be available in two flavors: Tyson’s Punch and Tiger’s Blood. Both feature fruity, crisp, and flavor-forward taste profiles that are complements to the functional nootropic experience.

Kate Farms,® a company that aims to bring plant-based nutrition into healthcare, launched newest shake, Glucose Support 1.2. The plant-based, organic nutrition shake is designed to help manage blood sugar as part of a balanced diet.

Reformulated with an essential, proprietary blend of prebiotics, trace minerals, plant fibers and organic ingredients, VINA is crafted to directly benefit the brain-gut connection.

Ketones are a natural source of energy for the body. They are often created when stored carbohydrates are depleted, triggering the body to convert fat into ketones for fuel.

Echelon comes in three unique flavors, each with a spicy kick from Capsaicin, an active component found in hot peppers.

Designed to provide balanced energy, focus, and immunity support, Daysmith’s ultra-smooth coffees and creamy oat milk lattes are enhanced with unique vitamin blends to support health.

Four Sigmatic Functional Creamers transform an ordinary cup of coffee into an extraordinary functional beverage by combining creamy coconut and real vanilla or real cacao with MCT Oil, adaptogens, and an effective dose of functional mushrooms.

The better-for-you soft drinks are developed with functional plants, with each humble warrior having 80% less sugar than traditional carbonated soft drinks and containing a daily dose of vitamin C.