Consumer expectations are a fast-moving target that influence innovation within the beverage industry.

Odwalla Zero Sugar smoothies are available in Dark Choco-Berry, Strawberries & Cream and Vanilla Matcha for a suggested retail price of $3.49 per 12-fluid-ounce bottle.

In addition to BCAAs, the product will include additional functionality with ingredients of tart cherry, Vitamin D3, electrolytes and 100mg of caffeine. 

Inspired to create something unique and extraordinary, this start-up’s vision stems from passion to bring a heart healthy beverages to the masses.

Available in three flavors – Ginger, Peach Mango and Blackberry – each 2.5-ounce bottle is free of preservatives, artificial sweeteners and harsh chemical additives typically found in traditional energy drinks and shots.

Good Culture's gut shots start with a base of pasture-raised kefir that supports digestive health and boosts immunity, while rebalancing gut flora and improving digestion for superb wellness.

LumenatoTM is a carefully calibrated extract of natural tomato nutrients and antioxidants optimized to work synergistically and offer proven benefits for beauty and skin wellness. Perfect for supplements, it is set to become one of the company’s flagship ingredients, alongside its best-selling product, Lycomato.

Anlit selected specific probiotic strains to be adapted into new formulations that target gut health, women’s health, and immune function merged with natural inulin fiber from native chicory for added prebiotic support.

Upshoot's Phytopúr products are made of wholesome fruits and vegetables from trusted farms, and are supported by sound science, patented technology, and rigorous quality standards.

Harmony Proteins' signature collection started with three baseline collagen beauty water flavors including Blackberry, Crisp Apple, and Watermelon.