Ready, Set, Food!, a leader in all-natural, organic early allergen introduction, announced the official launch of Stage 3, the third installment of its guided system, which offers babies continued exposure to peanut, egg, and milk, while introducing the other top six allergens, tree nuts – cashew, walnut and almond – as well as wheat, soy and sesame. 

Electrolit, a premium hydration beverage made from pharmaceutical quality grade ingredients, launched its Zero line in response to growing consumer demand for lower calorie, lower sugar functional beverages. Electrolit Zero will ship across the US in three flavors: Berry Blast, Lemon Breeze and Fruit Punch Splash.

Ocean Spray Fruit Medley is a new dried fruit line of combinations of Craisins Dried Cranberries and other dried fruits that deliver key benefits for those looking for both health and variety in their snacking options.  

BRÈINFÚEL (Breinfuel) evolved from coffees, energy drinks, and nootropics to help the brain respond with focus, alertness, and productivity.

Grummies is on a mission to get people to eat vitamins (or superfoods in this case) by any means necessary, including wild flavors. Founded by Nick Michlewicz and Colin Darretta, Grummies is a gummy brand made with real ingredients and real superfoods.

Mindright Bars feature the brand’s proprietary Happy Brain Blend, using  clean, premium ingredients that enhance mood, decrease stress and provide clean, sustained energy. The bars are gluten-free, protein-rich, non-GMO and vegan.

With immunity a top priority, Honey Gardens released its new Elderberry Honey Immune Drink Mix featuring elderberry, honey and apple cider vinegar in convenient packets that make it easy to add to a daily regimen of wellness.

Dorot Gardens recently introduced fresh-to-frozen cubes. Frozen Crushed Turmeric is field-fresh and flash frozen at the source to capture the warm, sweet-spicy taste of turmeric, an ancient food long hailed for its healthy benefits.

Ringing in the New Year is a time for reflection and re-evaluation of life choices. Many consumers start by setting goals for self-improvement to make the coming year better than the last. After a tremulous 2020, improving overall health and wellness is at the top of the list.

Cymbiotika, a nutritional supplement brand known for creating pure, clinically backed supplements, launched Red Yeast Rice. In the United states, Red Yeast Rice has been used as a natural alternative to statin therapy in treating people with mild to moderate hypercholesterolemia by significantly lowering LDL (“bad”) cholesterol levels, as well as total cholesterol.