Florida Food Products’ expanded health and wellness portfolio includes its natural L-theanine. Derived from the leaves of green tea, L-theanine is an amino acid associated with multiple health benefits, from improved focus and sleep1 to decreased blood pressure and promoted relaxation. FFP’s natural L-theanine is an ideal ingredient solution for a wide range of health and wellness applications including beverages, foods, supplements, nutraceuticals, and more.

Counter recently closed its $1.2 million seed round with an all-star list of angel investors that includes Nick Greer (founder/CEO of Built Brands), Nate Lord (CFO of Goodles), and Tara Housley (EVP of Beauty Industry Group) among others.

Laird Superfood has revitalized several products to make them more functional, and they are launching on the Laird Superfood website and at retail partners. This new brand look and the Force of Nature campaign were created to reflect the passion of our consumers and deliver on Laird Superfood's mission. 

Called Suped Up, the new non-alcoholic beer was inspired by the power of positive energy and the grind of endless grit. It is brewed with high-quality coffee and spent brewer's grains. The result is a rich, Extra Dark brew that is full-bodied and contains 5g of protein.

EverGrain’s collaboration with The Game Changers filmmaker represents a significant milestone in the young business’s journey to create a more sustainable, circular food chain by commercializing and scaling thousands of tons of upcycled BSG into nutrient rich ingredients.

HUM Nutrition, the clean and clinically tested DTC vitamin and supplement brand expanded its women's health line with the recent launch of SOS PMS GUMMIES, a gummy with clinically tested chasteberry extract for PMS symptom relief.

The new Good Culture Probiotic Milk combines the taste and nutrition of lactose-free milk with a patented probiotic shown to help support digestion and a healthy immune system.

In addition to helping open the conversation on the uncomfortable realities of digestion – including bloating, burping, pooping, farting and the like – Wonderbelly is also amplifying the conversation around eating disorders and highly prevalent digestive health issues like GERD (chronic acid reflux), which have massive impacts on the digestive system, yet are seldom discussed.

Zurvita announced All-Natural Advanced Protein, 20g of isolate and concentrate whey as well as pea protein protein with superfoods like stabilized rice bran and ingredients that will help accelerate metabolism.

Strawberry Lemonade, the latest flavor of their functional hydration and wellness beverages, brings a refreshingly sweet and mildly tart addition to the core Complete Hydration™ beverage line.