While several factors have been driving interest in plant-based analogs of meat, poultry, seafood, and dairy, the phenomenal explosion in such options that the market is experiencing today came from a perfect convergence of two indispensable factors, technology and demand.

For the last half century, US animal agriculture has focused primarily on improving productivity, efficiency and throughput, resulting in increasing supplies of commodities that have helped assure a safe, abundant US food supply and growing export markets. However, a new report from The Center for Food Integrity (CFI) shows a pivotal shift in cultural and market expectations for animal protein, and four emerging trends where the industry can innovate. 

The Good Food Institute and Animal Legal Defense Fund filed a lawsuit on behalf of Tofurky challenging a Louisiana law that would impose fines of up to $500 per day for every plant-based meat product marketed or sold with terms like “burger” and “sausage” on their labels. The terms would be illegal even with clear modifiers such as “vegan,” “veggie,” or “plant-based” on their labels. The challenged law became effective on October 1, 2020.

The company is partnering with Beyond Meat®, a leader in plant-based meat, to create a new Veggies Made Great Frittata Line made with Beyond Meat, which will be available at select retailers in the coming weeks, and available for sale online at www.veggiesmadegreat.com and Amazon.

Through the end of the year, Veggie Grill will add a limited-edition exclusive Tuna Melt to the menu featuring Good Catch's Plant Based Tuna, giving conscious consumers the opportunity to enjoy a classic and indulgent tuna melt without contributing to known issues like overfishing or exposure to harmful heavy metals.

As demand for alternatives to animal products is at an all-time high among omnivores, vegetarians, and vegans alike, Zero Egg, San Francisco, is cracking the US market by boldly taking over the decades-old traditional World Egg Day on October 9 to introduce the first plant-based egg replacement that tastes, looks, and functions like an ordinary egg, but is entirely made with plants. 

AIDP, Inc. announced that it has acquired the core technology and related intellectual property of Olygose SAS (France). This includes the transfer of patents, manufacturing technology, trademarks, but also pre-clinical and clinical studies, regulatory certificates, and other intellectual know-how.

Gardein, a brand of Conagra Brands, Inc. debuted five new Gardein Soups, the first-ever line-up of soups featuring plant-based meat alternatives.

A first-of-its kind report released today by The Good Food Institute (GFI) reveals that globally, 2019 and the first seven months of 2020 were record periods of investment in fermentation companies creating sustainable alternatives to conventional animal-based foods and ingredients.