Eggo Bites are microwaveable, portable pouches of bite-sized, flavored waffles or French toast.
March 26, 2014
According to a survey, 33% of moms say a portable, tasty breakfast option would help them serve their kids a warm meal on even the craziest of mornings.
Whether designed for professional (or semi-professional) athletes—or just the consumer looking for a boost during a daily run—beverages and bars have long dominated the sports nutrition category.
March 17, 2014
Indeed, sometimes tailoring a product for active consumers may as simple as a carefully designed repositioning to capitalize on a product’s natural benefits.
The fog that has enveloped the ready-to-eat (RTE) breakfast cereal category in recent years lifted somewhat in 2013, as breakfast cereal makers saw glimpses of something that had merely been a mirage in recent years: growth.
Breakfast products could see sales of $5 billion in 2017.
February 20, 2014
Products have been formulated to reduce sodium, sugar and fat, be more natural, organic, gluten-free, and deliver higher levels of fiber, among other nutritional concerns.
Nature Valley has added three products intended to satisfy people with an active lifestyle.
February 18, 2014
The new launches include Nature Valley Breakfast Biscuits, Nature Valley Greek Yogurt Protein bars, and a new Cranberry Almond variety of Nature Valley Protein Granola.