Upper Street Marketing and Ennoble Beverages partner to launch new beverage
February 28, 2017
The deal is Upper Street Marketing's entrance into the flavored malt beverage industry. A former executive from Mike's Hard Lemonade, Chris Pfeifer, is the new venture's chief marketing officer.
SweeGen announces successful commercialization of Bestevia™ Reb-M
February 27, 2017
Customer feedback on the product has been exceptional, which includes a major global beverage company that recently used SweeGen’s Bestevia™ Reb-M in its large-scale trial for one of its bottled beverages.
The brand also is introducing Sprite Cherry Zero™ to give fans another zero-sugar and zero-calorie option
February 20, 2017
Sprite® added two new cherry-flavored products to its beverage portfolio. Sprite® Cherry is hitting store shelves nationwide in a convenient, on-the-go 20-ounce PET bottle. The brand also is introducing Sprite Cherry Zero™ to give fans another zero-sugar and zero-calorie option.