Breakfast—Made Better: English muffin brand crosses over to croissant-style bread for upscale eating.
PHOTO COURTESY OF: Bimbo Bakeries USA
Thomas' Croissant Bread
The new bread contains flaky layers of a croissant baked into a loaf
Thomas'® announced the expansion of its breakfast portfolio with the launch of its new Croissant Bread, a twist on the iconic breakfast favorite. This take on the classic French pastry will be available to consumers in the Northeast at Safeway, Stop & Shop, ShopRite, The Giant Company, Giant Food, Price Chopper, Acme, Shaw's, Tops, and Big Y.
Thomas' created another innovative solution for consumers to find convenience during morning routines. Thomas' Croissant Bread has the flaky delicate layers of a croissant baked into a loaf and sliced for convenience, making it easier for consumers to toast and top with butter or other toppings. It's also made with quality ingredients with no high fructose corn syrup and has a suggested retail price of $5.99.
Thomas' dates back to 1880 when Samuel Bath Thomas created his original English Muffin in New York City using a secret process that included griddle baking to create a Nooks and Crannies® English Muffin. The company has since added bagels and breakfast breads, including a line of swirl breads, to its breakfast offerings. Today, Thomas' sells the #1 English Muffin and #1 grocery bagel in the US.
