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www.preparedfoods.com/articles/126928-natural-organic-and-functional-food-and-beverage-sales-show-less-is-more

Natural, Organic and Functional Food & Beverage Sales Show Less is More
May 17, 2022
SPINS, Nutrition Business Journal data demonstrate growing “clean label” appeal for natural, organic products.
- Fruit and vegetables made up the largest category contribution in 2021 natural, organic and functional food & beverage sales
- US natural, organic and functional food & beverage sales grew an estimated 7.2% to $187B in 2021