Packaging Design Thinking for a New Customer
Speaking at New Products Conference: Lisa Einat Day, Day Consulting
MONDAY SEPTEMBER, 14
SPEAKER
Lisa Einat Day
Global Brand Design and Innovation, Founder
Day Consulting
The (old) human race as we know it is becoming extinct. As we look to create or maintain the brands of tomorrow, we must bridge the past and the future into the present—by designing for the new human species!
Day Consulting Founder Lisa Day has spent the last 20 years showing that good design also can mean good business. Lisa helped bring and shape Design Leadership to the Kellogg’s Company and her resume also includes top global positions within Procter and Gamble, International Paper and Shiseido.
Hear her share a new way to look at consumers as well as examples of best-in-class brands that are doing it right. Day outlines a few principles that can help you—whether you are looking to reshape an iconic brand while maintaining its brand heritage; or if you are looking to develop a new brand altogether.
