The Impact of COVID-19 on Grocery Shopping Behavior

At the onset of the coronavirus pandemic in the US, grocery shopping behavior changed seemingly overnight. The question for many retailers and manufacturers is how the current crisis will impact future shopping behavior once the country returns to a new normal.

In early April, Blue Chip fielded a survey to 500 primary grocery shoppers across the US to better understand how shopping behavior has changed due to COVID-19, impressions of the new shopping environment, and predict for future behavior.

For a complete picture of our survey results and the actions retailers and brands can take now to weather COVID-19, download a white paper.