The latest addition to the Vicks ZzzQuil product line provides consumers access to another non-habit forming sleep-aid with an optimal level of melatonin so you can fall asleep naturally and wake with no next day grogginess. Vicks ZzzQuil PURE Zzzs Melatonin Gummies contain a unique botanical blend of lavender, chamomile, valerian root and lemon balm.

The new Paleo Muesli Cup offers a grain-free alternative for people following a paleo- or primal-lifestyle, or those seeking a lower carbohydrate cereal option. Bob’s Red Mill first introduced a line of muesli 20 years ago, after founder Bob Moore returned inspired by his travels abroad.

Naked Oats is the common name for cultivars of hull-less oats; however, these oats are anything but common! During harvest, these oats thresh free of their hulls eliminating the 30% yield loss associated with traditional oats. This allows for greater returns to Bay State Milling’s  growers—while it eliminates the energy-intensive steps of hulling and kilning (meaning, no heat or steam are needed).

Dairy-free, egg-free, Whole30-Approved, Certified Gluten-Free, and Paleo and Keto-friendly, Primal Kitchen's Vegan Ranch Dressing upholds the legacy of culinary brilliance that has defined the company since its inception.

Rooted in Vietnamese culture and tradition, all Naughty Noah’s products are made with fresh, wholesome, all-natural and organic Vietnamese-inspired ingredients. Each serving carton contains individually wrapped and portioned rice noodles, spices, and omega-rich coconut or avocado oil. All ingredients are meticulously selected and sourced ingredients that are free of added growth hormones and antibiotics, and ensures that any animal used as sources are humanely raised.

Last year saw Winfrey join forces with The Kraft Heinz Company to launch O, That's Good, an eight-item line of refrigerated soups and sides.

Perhaps it's just how the cookie crumbles. But when it comes to food trends, there are few food categories like bakery foods that illustrate the large gap between what consumers say—and what consumers actually do.

New Food & Beverage Products Video: Additional benefits come when Wasa is topped with hummus, fresh vegetables, fruits, lean meats, cheeses, various spreads, and/or other nutrient packed foods. In addition to being gluten free, the crispbread crackers are Non-GMO Project verified.

The bars are powered by Reishi - a known adaptogenic superfood that helps the body balance stress and supports healthy immune function, detoxification, and overall health - as well as nutrient-rich, elevated ingredients including cashew butter, coconut oil, hemp seeds, cashews, pumpkin seeds, almonds, and chia seeds.

With Simplistica ingredient systems from TIC Gums, food and beverage developers can better align their formulation and label claim goals with the attributes of the ingredients they use. Simplistica systems also make it possible for food developers to make use of the legendary customer service from TIC Gums in a more comprehensive way.