MTN DEW® is bringing fans a beverage with all-new MTN DEW FROST BITE™ Zero Sugar, available at Walmart. MTN DEW FROST BITE Zero Sugar is the alternative to the original, delivering the same bold charge and flavor now with zero sugar. The beverage features a graphic shark design and cool burst of melon flavor.

Pepsi announced the nationwide rollout of Pepsi Mango, the brand's first new permanent flavored cola in five years. The bright citrus and rich caramel notes of an ice-cold Pepsi create a cola base for the ripe, juicy flavors.

Coca-Cola® with Coffee recently made its debut. The innovation creates the new “refreshment coffee” category with a proposition that “sips like a Coke and finishes like a coffee” – giving Coca-Cola fans and java lovers alike a refreshing and reinvigorating reset to their daily routine.

The company is building a networked global organization, combining the power of scale with the deep knowledge required to win locally. The company will create new operating units focused on regional and local execution that will work closely with five marketing category leadership teams that span the globe to rapidly scale ideas.

Jones Soda Co., a premium craft soda maker known for its unconventional flavors and user-submitted label artwork, is turning its bottles into messages of optimism during the COVID-19 pandemic with limited-edition “Messages of Hope” cream soda labels featuring inspirational images created by consumers.  

Faygo announced the return of popular flavor Pineapple Orange, which hasn’t been available in the Midwest for 15 years. The announcement is marked by a new campaign that aims to deliver the message of positivity and togetherness.

Launching in February 2020, Sprite Ginger and Sprite Ginger Zero Sugar will be available in 20oz and 2-liter PET bottles and 12oz can 12-packs.

Over the past 10 to 20 years, the ripples of change in the global soft drinks market have threatened to become tidal waves, with new categories emerging constantly and genuine novelty flooding the shelves.

MTN DEW Zero Sugar is the answer for adventurous consumers looking for less sugar and more action.