A.I.'s capabilities can reduce product development cycles from 1-2 years (or at best, half a year) to as little as one month. This process is the result of coordinated efforts between multiple A.I. systems, each excelling in different areas, while collaborating on the development. With more than one hundred A.I. systems in existence worldwide, collective operation ensures a high level of innovation.

"We disrupted the industry, creating an entirely new taste in the Hard Seltzer category with White Claw by bringing new thinking, technology breakthroughs, and our unmatched iconic flavors to market,” said Anthony von Mandl, O.C., O.B.C., founder & CEO.  “The same innovative spirit and technological know-how inspired the creation of our premium vodka—we believe the vodka category is ready for its White Claw moment."

Dr Pepper Strawberries & Cream is made with the original 23 flavors of Dr Pepper swirled with layers of refreshing strawberry flavor and a smooth, creamy finish.

STARRY, using the tag line, "STARRY Hits Different," brings a new lemon lime flavor to the mix for a consumer who is purportedly optimistic about the future, bringing a sense of daily irreverence.

The upgraded Pepsi Zero Sugar recipe uses a new sweetener system to land a more refreshing and bolder taste profile than the previous Pepsi Zero Sugar varietal. 

Bevolution is also launching a custom small-batch craft soda program. Bevolution will work with partners to create new and innovative dream flavor combinations. All the soda flavors are sweetened with pure cane sugar, never high-fructose corn syrup, to ensure the quality, flavor drinks.

To complement the fun of Turkey and Gravy, this year Jones is also introducing a Sugar Cookie Soda that tastes like the classic holiday treat. 

Tapping into the power of the subconscious and the collective passion for exploring our dreams, the new Coca-Cola® Creations fantasy flavor invites fans to discover the magic in ordinary moments and dream with their eyes wide open. 

Functional soda brand OLIPOP announced a partnership with Illumination and Universal Pictures to create a limited-edition Banana Cream flavor, timed to the global theatrical release of the new Illumination film, Minions: The Rise of Gru. 

Nitro Pepsi is a nitrogen-infused cola that's softer than a soft drink – it's creamy, smooth and has a  cascade of tiny bubbles topped off by a frothy foam head.