Consumer research conducted by Innova Market Insights consistently shows that consumer definitions of natural and of clean label are very similar. Furthermore, many consumers believe that natural products also are organic.

Consumer interest in fermented foods, immune health and gut health has soared, alongside interest in the connection between gut health and the immune system.

New distribution of its all-new Mini Probiotic Fruit Bar Variety Pack at Sam’s Clubs nationwide has contributed significantly to these increases, as That’s it. probiotic products are now available to millions of Sam’s Club shoppers across the country for the first time. 

The debate will kick off programming for IFT FIRST: Annual Event and Expo, taking place July 10-13 at McCormick Place in Chicago and available on livestream.

A new survey by the International Food Information Council (IFIC) is revealing just how big a role ingredients play in the food attitudes and purchasing habits of American consumers. The survey, “From ‘Chemical-Sounding’ to ‘Clean’: Consumer Perspectives on Food Ingredients,” shows that our interest is strong, “clean” is popular and health is paramount. 

Amidst turbulent economic conditions amplified by the pandemic, supply chain issues, and inflation, new data released by the Plant Based Foods Association (PBFA), The Good Food Institute (GFI), and SPINS, shows US retail sales of plant-based foods grew 6.2% in 2021 over a record year of growth in 2020, bringing the total plant-based market value to an all-time high of $7.4 billion.

Misfits Market, the online grocery platform focused on accessibility, affordability, and sustainability, launched its first-ever private label, Odds & Ends. The launch of Misfits Market’s private label – which currently includes pantry staples such as coffee and snacks like nuts, dried fruit, and dark chocolate-covered mini pretzels – ensures Misfits Market’s customers can easily stock up on all of their favorite high-quality, affordable groceries during their weekly shop.

Bell Flavors & Fragrances is announcing the release of the 2022 Spark trend toolkit to identifying modern innovations within the flavor and fragrance industries. The toolkit has been reimagined and includes both macro and micro trends that are applied to a flavor or fragrance categories to identify what’s next.

Investment in alternative proteins, and funding for general protein innovation strengthens in 2022.

The pandemic has exacerbated the level of stress a consumer faces on a day-to-day basis and their attention to emotional wellbeing and stress support have accelerated in  the  ever-changing COVID era. As a result, many people are turning to vitamins and supplements to support their mental health. As such, vitamins & supplements saw 43% year over year growth on Amazon.