The acquisition expands the company's offering of beloved brands in growing categories and accelerates its focus on convenient consumer occasions.

This May, the National Restaurant Association recognized VMG’s frittata line as a FABI award winner. This July, Prepared Foods’ Spirit of Innovation Award judges also named VMG’s Spinach Egg White Frittata as best new entry in the alternative channel.

"Our Butter Snack Spread line is designed to bring more flavor to our consumers so we are thrilled to add Lawry's, a family favorite kitchen staple to our latest offering," said Michael Burdeny, president of Challenge Dairy Products, Inc. "Challenge and Lawry's products have been loved for generations and we predict fans of both will be ecstatic to easily elevate their snacks and meals with this new versatile butter."

Alani Protein Bars are offered in three nostalgic flavors including Peanut Butter & Jelly, Rocky Road and Caramel Crunch. Each protein bar is packed with up to 17g of protein with 220 calories or less.

The new decadent plant-based bar brings a new ingredient and flavor profile to ALOHA’s current best-in-class lineup, which includes flavors such as Peanut Butter Cup, Chocolate Chip Cookie Dough, Peanut Butter Chocolate Chip, Coconut Chocolate Almond, Chocolate Espresso, Chocolate Mint, and Lemon Cashew. 

One product maker who has cracked the code of exceptionality in the highly frenzied and increasingly crowded field of plant-based protein is Chi Foods, by Imlak’esh Organics, Inc. The makers of plant-based ground pork and pork chorizo analogs was co-founded by Tucker Garrison, and in this rapidly growing universe of plant-based meats, where alternate proteins are the star ingredients, Chi Foods is truly a unique player.

Dedicated to providing high-quality protein that helps consumers better themselves daily, these new snackable varieties combine BUILT™ protein and balanced macros with a playful experience across texture, flavor, consistency, size, and shape.

Nature Valley Savory Nut Crunch Bars offer the same grab-and-go convenience in a one-bar pack by using a proprietary binding process that removes the need for sugar binders to keep them intact.

The new innovations are inspired by fan-favorite flavors, from fruity faves to vanilla (and chocolatey)-flavored classics, including: Eggo® Vanilla Bean Grab & Go Waffles, Eggo® Chocolatey Chip Banana Waffles and Eggo® Berry Blast Mini Toast Waffles.  

With more than 100,000 internet searches per month for “vegan recipes” and “vegetarian recipes”, it’s clear there is high demand for plant-based meals. The survey found that 52% of adults are vegan-curious and illustrated consumers’ desire for time-saving solutions to preparing plant-forward dishes. In fact, 56% of adults said they want shortcuts to plant-based meals.