Jelly Belly Candy Company, the candy maker long known for iconic Jelly Belly jelly beans, brings its reputation for flavors and high quality to the organic snack category with the launch of Organic Jelly Beans in 10 assorted and five sour flavors, and Organic Fruit Flavored Snacks. The new line of USDA-certified organic candy and snacks hits store shelves this winter.

Organic Jelly Beans in the 10-flavor assorted mix will come in Apple, Berry, Blueberry, Cherry, Coconut, Lemon, Orange, Peach, Pear and Strawberry. The collection of five sour flavor varieties will include Apple, Cherry, Lemon, Orange and Berry. Organic Fruit Flavored Snacks are available now in bags with a mix of six favorite fruit flavors: Strawberry, Berry, Lemon, Apple, Orange and Cherry. The line will also include a charming rainforest animal design packaged in boxes with six individual serving size bags in a variety of mixes ideal for lunchboxes, travel and individual snacking.

All ingredients in these organic lines from Jelly Belly are USDA certified organic, and made with non-GMO ingredients with flavors and colors from natural sources. This is the company's first organic line.

"Consumers are interested in a wide variety of organic food products," said Rob Swaigen, vice president of global marketing. "The organic category has steadily grown for the last decade, and we are excited to meet this growing demand with organic gourmet confections and snacks."